Maintaining brand consistency is crucial.
Printed materials including brochures, postcards, flyers, packaging, and banners are crucial components to marketing your brand. Effective design ensures that these materials align seamlessly with your message or identity, consistently reinforcing brand recognition and trust among your target audience. Print engages multiple senses; the feel of the paper, the smell of the ink, and the visual design all contribute to a deeper engagement, enhancing the impact of the content.
Pick it up.
Postcards are a great way to relay your message, whether delivered in person or mailed. Expanding your business? Moving into a new market? Launching a new product line? Soften those new targets with postcard mailings to drum up business and test the waters. Postcards excel at bringing in new business for a variety of reasons but chief among them is the fact that people actually act on what they read.
Did you know?
Three out of four adults are right-handed and when they pick it up, their thumb will usually cover the right fifth of the postcard. Knowing this, some will choose to design their postcards accordingly. A postcard is an easy way to tell a story. Where do people’s eyes move when they look at it for the first time? Draw their attention to the first thing you want them to see by making it bold, bright and impactful!
